Local SEO – Boosting Your Rankings in the SERPs
If you have an established Internet business, then it’s likely you’re making use of Local SEO. This is one of the most important aspects of your overall business strategy. But is it really all you should be using? Does it really make as much of a difference as everyone seems to think? Let’s look at how this local strategy can really benefit your bottom line.
Many local services and businesses think they’re already doing search marketing effectively. And they’re right to some extent. However, they’re missing out on something really important. By localizing search results, it focuses search marketing efforts on the audience that would be most likely to purchase a service or buy a product from a business in that area.