In order to improve your search engine ranking, you need to optimize the way your content is organized and presented. Search engines like Google look at the content of a webpage to determine whether it is relevant to the search terms users typed in. Your keywords should be included in the content of your page, including body copy and page headings. In addition, search engines like to look at aggregated interaction data and anonymized searches to determine the relevance of a webpage.
Search engines are designed to prioritize reputable sources over spammy ones. Consequently, a page containing authoritative information is likely to rank higher on SERPs than a page that is just about to go out of business. Furthermore, web design plays a crucial role in SEO. Search engines look at how your page looks on different browsers and devices, as well as how quickly it loads. By following these rules, your website will be better positioned in the SERPs.