If you’ve been thinking of investing in SEO for your website, local SEO may be the way to go. By optimizing your website for your local market, you can reach more potential customers. As a local business owner, you’ll want to create a Google My Business page that highlights your company’s services. But what exactly is local SEO? And how is it different from organic SEO? In this article, we’ll outline the different aspects of local SEO.
Keeping your NAP (Name, Address, and Phone Number) up-to-date is an essential part of local SEO. Google likes to see accurate information when it’s searching for something. By ensuring that the NAP information is consistent across all your platforms, you’ll increase your chances of getting a high ranking from search engines. Providing relevant content to your local market will help you attract local consumers and convert them into customers. Increasing local visibility will benefit your business in the long run.
Mobile users are increasingly turning to local search results to find products and services. In fact, up to 80% of mobile searches convert to sales. Getting in front of these local searchers increases your chances of converting those leads to customers. And since most of them use mobile devices, local SEO can be a huge benefit for local businesses. Your website will be shown above other organic results, giving your business more exposure. Ultimately, it will improve your profits.
Using local SEO is like having your own phone book. Newspaper advertisements and Yellow Pages are rapidly becoming less relevant as consumers search for local services online. Instead of trying to reach all of those consumers, local search engine optimization will help you increase your visibility and page rankings in local markets. You will see more calls and more online contact forms as a result of increasing your website’s visibility. When people search for a local business online, 97% of them won’t bother to scroll past the first page of search results. Using local SEO will boost your page rankings and make your site visible to more of these consumers.
Local SEO is important for mobile users and webmasters alike. If your website is not mobile-responsive, your visitors will be frustrated with a broken link. In addition, make sure your site has a secure SSL certificate. Make sure your pages are keyword optimized and don’t have duplicate page titles as these may compete for page rank on search engines. Try to use a single keyword for each page. You can even use a social media platform like Sprout to increase your social presence.
Getting local SEO for your website is important for your local business, but you should also keep in mind that it is not a one-and-done thing. SEO is a process that is best performed with the help of quality tools and services. So don’t put off your local SEO efforts – start today! You can’t afford to waste time or resources. You’ll want to make the most of your SEO for your website by maximizing its potential.
Another important part of local SEO is customer reviews. Consumers tend to trust reviews that contain relevant information about a business. In fact, 87% of consumers read online reviews of local businesses before making a purchase. And 73% of them only look at the reviews that were written in the past month. If a review says something bad about a business, they’re unlikely to do business with that business. Getting reviews from satisfied customers helps boost your ranking in local search results.
In addition to the importance of local SEO, local search also weeds out non-contact searchers. Search engines are eager to show relevant local results, based on intent and proximity. If a searcher lives 50 miles away from you, they’re not likely to find you, but if they’re within a few miles, they’re more likely to notice your listing. If you’re not optimized for local SEO, you could be losing out on valuable local traffic.
While a website can accrue authority over time, it’s also essential to actively pursue this authority. To increase your site’s authority, make sure you earn links from high-quality sources. Don’t use schemes that inflate your link count. It’s important to be aware of the differences between keywords for local audiences and geo-targeted audiences. This knowledge will help you optimize your website content for local search rankings. The key to local SEO is to be proactive in tracking your competitors.