Search engine optimization (SEO) aims to make your business visible at every step of the customer journey by producing high-quality content that is aligned with the user’s search and engages prospects at every stage of the marketing funnel. If done properly, search engine optimization can increase your ecommerce sales, generate leads and capture TV ad traffic. To get the most out of your SEO efforts, here are some key points to consider:
In addition to SEO, conversion rate optimization involves A/B testing to see which changes impact the number of visitors or the number of sales. Many successful search marketers understand that traffic alone is not enough. Their success depends on how well they can convert that traffic into sales. Conversion rate optimization used to be a time-consuming process, but software like Optimizely makes it quick and easy with a visual editor. With this tool, you can easily make changes to your site without the need to learn complicated web code.