Attorney SEO campaigns will increase web traffic and eventually translate into more foot traffic. The higher the traffic the higher the conversion rate. This is especially important in the legal industry, where only 25% of traffic converts. Here are some tips to boost your website’s search engine rankings. First, make sure the site is mobile-friendly. Google’s “Mobile-first Index” requires all pages to be mobile-friendly. Google will consider mobile-friendly pages high-quality and highly relevant.