When a customer enters a search query on Google, the search engine determines which websites are the most relevant. Search engine algorithms determine which websites should be displayed and which ones shouldn’t. Websites that have high search visibility will receive more traffic and domain authority. A successful SEO campaign will serve customers’ needs while following search engine guidelines. Listed below are some tips for optimizing a website for search engines. While every business needs search engine optimization to increase web traffic, there are several things to consider before making the first move.