The importance of NAP citations to local SEO is often overlooked. While Google values links, its Map algorithm uses N.A.P. as part of its scoring criteria. Getting NAP citations is crucial to the performance of a business profile. It can boost a company’s authority and significance. To boost NAP citations, our team adds your business to industry-related websites. For a more organic presence, we recommend linking to your website from reputable directories.
As a local business, you should optimize your website for local searches. This is because most local searches have strong commercial intent. While the process of local SEO is similar to that of boosting overall website rankings, local SERPs use different ranking factors. For example, the “Map Pack” section displays three results from a local area. Sponsored results are displayed with an “Ad” label. It is crucial to ensure that your business is listed in the organic results of a local search.