To increase the visibility of your business on Google, you must optimize your Google My Business listing. This tool helps you manage the information you have about your business. Search rankings are affected by signals from GMB, including proximity to the searcher, category and keywords within the business title. According to Moz, these factors account for 25% of the overall ranking factors, so optimizing your Google My Business listing is very important for your local SEO. To learn more about how to optimize your GMB listing, continue reading this article.
The basic SEO local search formula includes location and service, and content that includes these keywords boosts a business’ SERP location. Using local search terms in content can be part of pillar content, blogs, and social posts. Your “About Us” page might include local search terms, and you might feature blog posts titled, “The Best Deals on Hondas in Northwestern Montana.”
Local Search Engine Optimization is all about making your website visible in the local search results. Local searches are extremely important, as 46% of Google users perform searches for local businesses. These searchers are more likely to make a purchase when they see the business they’re looking for. If you’re not in the first page of local search results, you may be missing out on valuable customers who are ready to make a purchase. A good SEO strategy will boost your website’s rankings in local search engines and improve your chances of attracting more customers.
While local SEO may not be as important as other search engine strategies, local SEO is an important part of brick-and-mortar businesses. Local search engine optimization can increase visibility and traffic to your website, while increasing foot traffic to brick-and-mortar stores. Compared to high-value keywords with online purchasing intent, competition for local search is lower, making it easier for local businesses to stand out from the competition. Using local SEO strategies can help you get started and grow your business.