Search engine optimization (SEO) aims to increase the quality of unpaid traffic to websites through four primary techniques – on-page SEO, off-page SEO, technical SEO and local SEO.

On-page SEO rests upon quality website content and intelligent keyword selection. Google also increasingly considers user experience elements, including page speed, mobile accessibility, and site structure as primary drivers of success.

Keywords

Search engine optimization hinges on keywords as the foundation of what a user searches for and receives as results. Keyword research can shed light on what your potential customers are searching for and highlight any pages which require optimization or new content creation. read more

The practice of SEO is based on a deep understanding of search engines’ algorithms. By understanding these factors, SEO professionals develop search marketing strategies that balance on-page and off-page best practices. These strategies should prioritize user experience, incorporate non-manipulative techniques, and adapt to changes in user behavior. Here are some strategies to implement for your website. Read on to learn how to boost your SERP rankings. Then, you’ll have a competitive edge over your competitors! read more