Why It’s Important to Optimize Your Website for Local Search Engine Optimization
Local SEO focuses on localizing organic search results and allowing them to display a more relevant list of results. While many consumers use the major search engines for general searches, many are turning to location-based search sites as well. It’s important to optimize your website to show up in these search results. This will help drive more traffic to your site. According to Moz, link signals include domain authority and quantity. By optimizing your site for local search results, you can improve your search engine rankings.