Optimising your website for local search involves adding content that includes location and service-based keywords. This can be done in various ways, including blog posts, pillar content, and social media. For example, your company might mention the town it serves on its “About Us” page. Similarly, you might write a blog post on “The Best Honda Deals in Northwestern Montana.”
When consumers use Google maps to find local businesses, they expect to see relevant results for the keywords they enter. However, if you only show your location, you may find yourself with fewer visitors than expected. Local SEO works best when you optimize for mobile, as many people use this as a primary source of information when performing a search. Local SEO has been proven to be effective for local businesses, with 76% of consumers choosing to visit a local business within a day.