Search Engine Optimization – How To Rank Higher With Google
Search engine optimization, or SEO, is an integral part of any Internet marketing strategy. If you don’t have SEO optimized your website, you are missing out on opportunities for increased web site traffic and profits. SEO is the art of increasing the amount and quality of site traffic to a site or a page by search engines.
SEO targets both paid and unpaid visitors. It is not the bots that determine ranking; rather, it is determined by what people who are interested in your niche are looking for when they perform searches on search engine directories such as Google, Yahoo, and MSN. SEO determines what these people are looking for, and the methods that best achieve those results. This is where digital marketing comes in.