If you’re an attorney and are interested in growing your practice, you should start thinking about attorney SEO. The Internet is a very competitive marketplace, and attorney SEO is a proven way to stay competitive in the legal arena. While there are no “quick fixes” in attorney SEO, the results of an effective marketing campaign will be long lasting, and you can continue to reap the benefits for years to come. Here are some ways to make your lawyer website more visible and more credible:

First, conduct legal keyword research. Keyword research evaluates the worth of keywords and search phrases related to law firms. It considers the frequency of searches for that phrase, as well as the current ranking algorithms. You can also optimize your site for mobile and social media platforms. And, don’t forget to make use of blog content. Attorney SEO marketing efforts should be geared toward the user’s experience, not just the attorneys’ bottom line. To get the most bang for your buck, you have to put in the effort to create a user-friendly site for prospective clients.

Search engine optimization is essential for law firms. It is estimated that 71% – 90% of all clicks are made on the first page of search results. If you don’t appear on the first page of local searches, you’ll never get a call from that searcher! An effective law firm SEO campaign will increase the number of visitors visiting your website and improve your conversion rate. SEO for law firms is not an overnight process, however. There are dozens of factors that must be considered to create an effective lawyer SEO campaign.

Attorney SEO involves creating legal content and optimizing it to rank high in the SERPs. This requires keyword research, onsite optimization, link building, and citations, Google Business Profile optimization, and content development. Attorney SEO also requires analytics configuration. However, it’s a proven strategy that delivers better results than other marketing channels. In fact, in 2020, over 50% of law firms are using attorney SEO to build their online presence. The benefits of attorney SEO are significant and will pay for themselves in the long run.