Local SEO – Boosting Your Rankings in the SERPs
If you have an established Internet business, then it’s likely you’re making use of Local SEO. This is one of the most important aspects of your overall business strategy. But is it really all you should be using? Does it really make as much of a difference as everyone seems to think? Let’s look at how this local strategy can really benefit your bottom line.
Many local services and businesses think they’re already doing search marketing effectively. And they’re right to some extent. However, they’re missing out on something really important. By localizing search results, it focuses search marketing efforts on the audience that would be most likely to purchase a service or buy a product from a business in that area.
If you’re not leveraging Local SEO, then you might be missing out on an enormous opportunity. Think about it if you don’t localize search engine results for your website, then a majority of potential customers will not even see your website in the first place. They’ll instead click on the nearest competitor’s website, which will get them to your physical location. While this won’t necessarily result in new business, it will likely lead to new visitors to your website, and these are exactly the sort of visitors that internet marketers aim at.
There are two main ways that local businesses can localize their search results. The first is through the process of submitting their website’s URL to major search directories. This is essentially the same thing that search engine companies do when they rank websites. Basically, what happens here is that a search engine company will scan your website’s source code and determine its placement based primarily on where it is placed. Because of this process, Google, Yahoo, and other leading search engines will take note of the URL of your website and assign it a certain ranking.
Unfortunately, because this process is the same for all websites, it doesn’t always work out for local SEO. The reason for this is that search engines are always looking for new websites to index, so backlinks from established websites can be easily ignored by the search bots. Another issue that comes up with this method is that most business listing services only list the home pages of businesses. Because of this, if your company’s main page is too link intensive, it may not show up at all. This is why you should also consider hiring a professional SEO service to help you out with local SEO.
Organic search results are typically seen as a higher quality than search results which have been influenced by advertising. That said, this doesn’t mean that your website has to be completely white washed. Organic search results still have their own limitations, which includes the amount of time that search engines spend on each website’s page. For this reason, you need to be very creative with your website’s content and how you use keywords in order to get high organic search results. With these two things, you can definitely get your website noticed by the major engines, but in a different way.
For example, by incorporating social media into your marketing campaign for local SEO, you can easily attract more local customers and create more link backs to your website. Social media provides an excellent way to attract more customers since it encourages people to share your content with others, thus creating backlinks to your website. In addition to this, keyword research shows that social media users will be more likely to share a website with others who share the same interests as they do.
If you really want to take advantage of this method in order to boost your website rankings in the organic search results, then start by making sure that your website has a good set of content and that your web pages are optimized well. Next, you need to think about using local map pack advertising campaigns in order to make sure that you get targeted traffic. Finally, you should also consider hiring professionals who can optimize your web pages for search engine rankings. These techniques are great for boosting search traffic, but you have to make sure that you take great care of your rankings. This is the only way that you will be able to ensure that your website receives high search results in the SERPs.