Search Engine Optimization Tactics
Search engines are programs that conduct an internet-wide search to provide content relevant to your query. Their content gatherers are called spiders or bots and follow links through to web pages; any tricks lesser reputable SEO firms use may only work temporarily before search engines change their algorithm again.
Keywords
Keywords, or search queries, are words people type into search engines in order to locate content. SEOs used a practice known as keyword research in order to communicate topics to algorithms and match them up with individuals searching. Unfortunately, this approach led to practices like keyword stuffing; which was designed to manipulate algorithms and mislead users.