How a Local SEO Strategy Can Boost Your Business’s Ranking in Google Search Results
An effective local seo strategy can bring targeted local traffic directly to your business and raise its rank on Google search results pages.
Content is one of the cornerstones of local SEO and must be of high-quality and shareable nature. To enhance it, compile a list of target keywords that you will include in your copy.
Keyword research
Conducting local keyword research is a vital element of local SEO, enabling you to pinpoint relevant search terms related to your business and its location. Furthermore, conducting local keyword research enables you to ascertain whether searchers have local intent when conducting their searches – essential when trying to capture traffic from local packs.