Local SEO Marketing helps your business stand out to local customers and compete more effectively against larger national and global brands.
An effective local SEO strategy will increase your odds of being listed within the first five results on Google, giving your brand more credibility and driving more visitors to your website. This boost of confidence can draw even more potential visitors in.
Local Keywords
Conducting local keyword research is an integral component of local SEO strategy. By finding keywords related to your business and service area, this research helps increase website visibility in search engines and ultimately increases sales.
Your research can be conducted using various tools, such as Google Keyword Planner and SEMRush. Both provide historical metrics and competition information that will allow you to narrow down your options, while being mindful not to prioritize search volume over relevancy.
Your targeted keywords must also appear throughout your site’s content, such as service pages, blogs and online listings. Avoid “keyword stuffing,” as this can have adverse results in search results – instead include them naturally into the conversation.
Local Citations
Local Citations. Whenever your name, address or phone number (NAP) appears anywhere online it counts as a local citation – the more consistent and accurate your NAP is across the web the better it will be received by search engines, which increases visibility in search results.
Submitting information to online directories can help increase local citations. Although these sites can be invaluable tools for small businesses, it is crucial that they choose wisely.
Professional local SEO companies understand which websites to target, as well as how best to submit data to them. Some may even offer to manage citations for you – saving both time and increasing discoverability!
Local Reviews
Local reviews are an integral component of local SEO, helping your listings appear in Google Maps Pack and distinguishing themselves amongst competing listings on search results pages.
An effective Google Business Profile is one of the cornerstones of local SEO, as it helps ensure all references to your name, address and phone number (NAP) on the web remain consistent across platforms and citations.
Google Business Profile aggregate rating schema can also help your local SEO, as it enables searchers to quickly see the quality of your work, making it easier for customers to locate you online. Plus, according to research conducted by Google itself, having more reviews correlates with higher placement in Maps Pack results.
Local Web Design
Websites that showcase your products and services are an integral component of local SEO. A web designer can optimize the content to include your target market’s location; this will allow them to find you more easily via search engines and drive them straight to your business.
Proximity is another key element of local SEO. Google’s algorithm takes into account how close a business is to those conducting searches – this may present difficulties to businesses offering nationwide or global services.
Maintaining an effective Google My Business profile is vital to local SEO, including regularly reviewing and updating company info, responding to reviews and removing spammy listings from search results. Furthermore, adding schema markup can also help search engines understand your content more readily.
Local Web Development
Local SEO should be part of every business’ strategy, but especially those serving customers in specific geographic regions. Employing effective local SEO tactics allows businesses to set themselves apart from their competition while driving more online traffic that leads directly to sales.
One of the key aspects of local SEO is incorporating location information into website content, such as adding your business’ name, phone number and address in header/footer text and on your Contact page.
Integral to local SEO is making sure all consumer directories and social media platforms contain accurate information, as well as collecting and responding to reviews on these platforms. Position Tracking tool offers local keyword tracking on both ZIP code level as well as SERP level for keyword monitoring purposes; this enables us to identify trends and make adjustments accordingly.