Search engines use user location as a ranking factor, so accounting for local searches will ensure your business can be seen during relevant searches.
Create content that shows your customers you understand them and their product needs – this can increase customer traffic to both locations or online purchases. To increase visibility, develop relevant material that shows that you understand who your audience is.
Boosting Relevance
Local SEO is one of the best ways to enhance your business’ relevance online. By optimizing your website and Google Business profile, local SEO helps customers easily locate the information they’re seeking – increasing your odds of acquiring new customers.
Google Keyword Planner can also assist in the identification of relevant keywords to your business and its location, helping to create a targeted campaign to increase your likelihood of ranking for them.
An additional way to boost the relevance of your business is collecting reviews from your customers on various consumer directories and websites. ReviewTrackers has conducted a 2017 study showing that businesses with at least five product or business reviews generated 270% more traffic compared to those without. By optimizing local SEO strategies, more reviews can be collected while simultaneously increasing quality search engine optimization efforts for increased return customers.
Boosting Traffic
Local Search Engine Optimization can increase website traffic significantly as people tend to trust businesses that appear first in local searches. Ranking high with local search engines is an effective way of driving free organic traffic while limiting PPC ad spending.
To increase local visibility, create geo-targeted content on your website using latent semantic indexing (LSI) keywords in URLs, title tags, meta descriptions and the body of content. Also consider including individual store pages displaying each address’s store description, parking/transportation info, promotions and customer testimonials for maximum localization.
Local SEO offers long-term benefits that will bring free organic traffic and help your business expand without incurring costly advertising costs. By optimizing local SEO for free traffic and increasing return on advertising investment (ROAS), your budget will remain intact so you can reinvest it into other marketing campaigns or save it for other projects.
Boosting Sales
Local SEO can be an excellent way of driving high-quality traffic which converts into leads and sales, as well as building brand recognition and building trust among customers. This approach can especially prove valuable for small or local businesses that struggle with competing against larger enterprises.
Utilizing local search engine optimization will increase your chances of appearing in Google’s 3-Pack for queries with clear local intent, according to Report Garden’s figures, wherein the top five results receive 67% of clicks and your business must appear here for optimal success.
Your online business listings that aren’t optimized for local searches could potentially lose out to competitors that offer products and services they know better, missing an opportunity for revenue generation. Local search engines optimize results based on location to display those that most appropriately serve local residents first.
Boosting Credibility
Local SEO can be an excellent way to build credibility for your business, because if they see you appear in search results for people looking for products/services similar to what yours offers, they are more likely to trust you and visit.
Local SEO can boost your credibility by using Schema Markup on your website to showcase key details about your business, such as location, phone number and hours. This can increase visibility in local searches as well as increase chances of appearing in Google’s 3-Pack results.
Whitespark can assist in building credibility through review-aggregating sites and consumer directories such as Yelp, Thumbtack and Angie’s List by offering expert advice on where and how to build reviews quickly for optimal impact. This process may prove daunting but Whitespark has expert staff available who can offer assistance.