Consumer reviews are an important factor in local SEO. The more reviews a business receives, the more likely Google is to consider it relevant to the search. Encourage your customers to write reviews, and be sure to respond to them. This will show Google that you value customer feedback and are a responsible business. If possible, offer a cash reward to customers who write positive reviews.

In addition to writing articles, local businesses can also post information about industry gatherings, local events, news, and employees. These types of content can be optimized for local SEO. Local content must include relevant on-page local signals and be mobile-friendly. This is because 61 percent of all searches are performed on mobile devices. Therefore, it’s critical to optimize your site for mobile use. In this way, Google will know that your website is relevant to the searcher’s location.

Local SEO helps local businesses build their brand. Google has maps that show the top local business listings. These listings are usually displayed near the top of the SERP. Organic search results, which are the “10 blue links,” are typically found below the map pack results. When optimizing for local SEO, you must understand local search terms. For example, “Hotel in Los Angeles” is likely to rank well in Google Maps, while “Hotel in Denver” may be well-ranked in local search results.

Local SEO also helps local businesses get found by local customers. Nearly eighty percent of the US population uses the Internet, and this includes locals who are looking for local businesses. Local businesses should be aware of these opportunities, and make sure they take advantage of them. A good local SEO strategy will ensure your business is found in these searches.

Local SEO also helps brick-and-mortar businesses increase their visibility in local search results. It’s similar to organic SEO, but it is focused on local businesses, and it can help them outrank their competitors. While it’s similar to traditional SEO, there are some differences and unique challenges. You should consult with a professional if you’re unsure about the best approach.

A good keyword tool is KeywordsFX. It generates a list of related keywords that can be used for SEO. For example, if you’re an event planner in Los Angeles, people looking for your service might search for “event planners in Los Angeles.” This tool will help you find the right keywords for your website.