The Importance of Local SEO
Local SEO involves optimizing your website and business listings to increase their online visibility in your service area. It includes techniques such as local keyword research and claiming Google Business Profile listings.
Add local keywords and landmarks into your content is a no-brainer, but take it one step further by including region-specific hotspots in your writing.
Local Keywords
Keyword research is at the core of local seo, as it allows you to understand which terms your target audience uses to search for products and services similar to yours. By targeting relevant search terms, you can rank higher in local searches and bring more traffic directly to your website.