The first step to attorney SEO is establishing expert authority on your website. A biography of the author, with a clear explanation of how the article will be used, will establish your authority as an expert in your field. Your bio should also contain a few keywords relevant to your area of practice. By creating an authoritative site, your attorney SEO efforts will be rewarded. In addition, it will help you build trust and credibility with readers. You can use a blog to provide useful information to your target market.

While word-of-mouth referrals are still popular, many consumers now validate them online. Many of these consumers look for the right law firms online. SEO for attorneys can be a great way to boost your law firm’s profile and increase its likelihood of booking consultations. Here are some tips to get started:

Choose a company with experience in your field. A general SEO agency may look attractive, but agencies that rank companies across many different industries are the most effective. Choose a firm with extensive experience in attorney SEO and case growth. If the firm has a solid track record in the area, you can rest assured they will deliver the results you are looking for. A law firm can use attorney SEO to dominate Google and gain more traffic, so it’s imperative to choose an agency that has a proven track record.

Optimize your website for specific keywords. The first page of search results gets 71% to 90% of all clicks. If your law firm is not on the first page, you’ll be left in the dust. In addition, your website’s conversion rate will be significantly increased when you implement an effective SEO strategy. However, attorney SEO isn’t easy and requires dozens of factors to be considered. To ensure a successful campaign, start by analyzing your competition.

If you have a new website or domain, SEO takes much longer than your current marketing efforts. It takes many months to rank on traditional SERPs. And only ten firms will be able to achieve that. During this time, your competitors will already have done years of SEO before you. It can be easy to become discouraged after investing thirty to fifty thousand dollars in lawyer SEO. Consider how much value you want to see from the investment.

While most attorney SEO providers will offer a range of SEO solutions, there are some that are better than others. If your budget allows, work with a digital marketing agency to maximize your search engine rankings and grow your practice. These agencies have expertise in this area and offer various services to help you succeed in your marketing efforts. Aside from being a trusted partner, you can also reap the benefits of geographic exclusivity and short-term service agreements.

While the number of keywords isn’t the most important factor for law firm SEO, it is the number of backlinks. This is important because the more backlinks pointing to your website, the better it is for Google’s algorithms. In addition, you should build an impressive online presence to ensure maximum exposure. If you are not sure about your skills, you can hire an SEO consultant to help you create a strong online presence.

Another way to increase your website’s search engine rankings is to develop a custom audience targeting the type of clients you serve. By developing a custom audience, lawyers can target specific audiences. For example, if a person searches for medical malpractice lawyers in Nebraska, the search term that comes up will be “medical malpractice.”

Another way to improve your search engine rankings is to solicit reviews from your previous clients. Reviews can also help your firm get more business because they create a sense of trust. In fact, 85% of people trust reviews on websites more than personal recommendations. That is why getting client reviews is important for your attorney SEO. You can even ask your clients to write them. Then post their reviews on these directories and share them on your own social media profiles.

Mobile optimization is crucial for attorney websites. If your site isn’t mobile-friendly, your potential clients may accidentally press the wrong button. To prevent this, your site should be optimized for both small screens and large fingers. Important information should be displayed above the fold. Lawrence Law Group uses a click-to-call button on their website. This way, prospective clients can contact you with an email or mobile number without having to leave their device.