How to Optimize Your Website for Local SEO
Consumer reviews are an important factor in local SEO. The more reviews a business receives, the more likely Google is to consider it relevant to the search. Encourage your customers to write reviews, and be sure to respond to them. This will show Google that you value customer feedback and are a responsible business. If possible, offer a cash reward to customers who write positive reviews.
In addition to writing articles, local businesses can also post information about industry gatherings, local events, news, and employees. These types of content can be optimized for local SEO. Local content must include relevant on-page local signals and be mobile-friendly. This is because 61 percent of all searches are performed on mobile devices. Therefore, it’s critical to optimize your site for mobile use. In this way, Google will know that your website is relevant to the searcher’s location.