Local Search Engine Optimization for Brick-and-Mortar Businesses
To increase the visibility of your business on Google, you must optimize your Google My Business listing. This tool helps you manage the information you have about your business. Search rankings are affected by signals from GMB, including proximity to the searcher, category and keywords within the business title. According to Moz, these factors account for 25% of the overall ranking factors, so optimizing your Google My Business listing is very important for your local SEO. To learn more about how to optimize your GMB listing, continue reading this article.