There are several benefits to Local Search Engine Optimization. One of the biggest is the ability to attract local customers. According to Google, 46% of searches are local. These consumers are likely to make a purchase if they have a need. To achieve local visibility, you must optimize your site for local searches. Using Local SEO techniques will boost your visibility on search engines and help you gain higher rankings on map packs. Here are some things you should know.
If you own a brick-and-mortar business, you already know how important it is to reach local customers. Whether your business has a single location or multiple locations, local SEO is a must. It will ensure that your website is prominently displayed in local searches. Moreover, local SEO is beneficial to brick-and-mortar businesses with several locations. The more local customers you have, the more likely your business will grow.