Search Engine Optimization and Conversion Rate Optimization
Search engines are the main source of digital traffic for brands, and increasing your visibility on SERPs can lead to valuable conversions.
SEO involves optimizing a website’s technical configuration, content relevance and link popularity in order to enhance user search experience and page ranking. This involves using keyword-rich titles, meta descriptions and headlines (H1), as well as using descriptive URLs and schema markup to explain page content meaning.
Keywords
Search engine optimization (SEO) is the practice of strategically using keywords in your website content to increase its visibility on search engines like Google. Additionally, SEO emphasizes providing pertinent information that meets potential customers’ search intentions.