Local SEO Marketing Strategies
Local SEO can be an effective way of increasing foot traffic to your business and ranking higher in Google search results, drawing customers in from surrounding regions.
Start with keyword research using Semrush to identify relevant search terms for your business. Next, build citations: these include mentions of your name, address, phone number and website URL on various web platforms such as Reddit.
Keyword Research
Keyword research is one of the cornerstones of local SEO. This process involves identifying relevant terms to your business and optimizing web pages and PPC ads for them. Furthermore, it’s vital that your list is regularly revisited and revised as the keyword landscape changes.