Search Engine Optimization and How to Improve It
Search engines scan through and index billions of web pages in order to return results that are most pertinent, taking into account factors like authority, relevance to search queries and loading speed.
Make sure that you use relevant keywords, while aligning your content with user intent. Also ensure Google can easily crawl your site.
Keywords
Keywords are terms typed into search engine user’s search boxes to activate indexed pages and determine how a page ranks within searches. By strategically using keywords on your website’s pages and metatags, they can boost its rankings and bring in more traffic.