How to Implement Local Search Engine Optimization
Local Search Engine Optimization is an important aspect of digital marketing. It can increase traffic to your website by ensuring that your name, address, and phone number (NAP) are listed in relevant places throughout your site. Although local search competition is increasing, smaller markets might not be as competitive as larger cities. Depending on your goals, it may be beneficial to hire a local SEO agency or freelancer to help you optimize your site.
The first step in local search engine optimization is to build links to your website from local websites. This can be done in several ways, including by building geo-optimized landing pages, sticking to a single domain, building offsite citations, and adding your business to the Google My Business page. Moreover, you should also make use of the Forbes Agency Council, an invitation-only organization of successful agencies.