Local SEO – How to Get Your Business Noticed in the Local SERPs
While local advertisements and word-of-mouth are still effective methods for drawing in local customers, the internet is becoming a more effective source of customer acquisition. In fact, a recent survey by Nielsen revealed that 97% of online searchers conducted a local search, with 46% of Google searches aimed at finding information about a business in the area. For businesses that don’t rank in the local SERPs, these lost customers could be valuable, if not vital, sources of new business. A successful local SEO strategy will ensure your site stays relevant and grow your business.