Getting your business to the top of the search engine results pages is crucial to your online business success. There are many different strategies to help you get there, including local search engine optimization. The main goal of SEO is to increase your rankings and get you more traffic. The best way to do this is by integrating a few specific techniques into your overall marketing strategy.
Reviews
Getting good reviews from satisfied customers is an important component of any business’ marketing strategy. They help boost your SEO ranking, and provide social proof to your prospective customers.
Google’s search algorithm uses customer reviews to make sense of your business’ relevance. These review signals have increased in importance in the past five years. They are a key factor in measuring your E-A-T – Expertise, Authority, and Trust.
Optimizing a free GMB listing is a key element of local search engine optimization. A well-optimized listing can help your business reach the top of local search results. The listing may also improve your visibility on Google Maps. It is important to create an attractive profile picture.
The best local SEO strategy may involve a number of different tactics. Using the “local pack” is a good start. This is the box at the top of the search results, showing three businesses nearest to the user.
Structured and unstructured citations
Having a good set of structured and unstructured citations is an important part of any local search engine optimization strategy. These citations help improve your search engine ranking and drive more traffic to your website. But how can you ensure you’re getting the most out of your citations?
Whether you’re focusing on structured or unstructured citations, it’s important to have all of the information you need to accurately represent your business. You’ll need to make sure your business name, address, and phone number (NAP) are consistent across the various platforms you use. This can be a time-consuming process, but the results will pay off in the long run.
Structured citations come in the form of directory listings and social media profiles. These websites display your business’s information in the same way, so you can be sure that you’re listing the information that’s important to searchers. They usually include your business’s name, address, phone number, and ratings.
Backlinks
Getting backlinks to your local website is one of the most important things you can do to increase your search engine optimization (SEO) results. The right links can help you improve your ranking, increase your exposure, and improve your site’s overall traffic.
Backlinks can come from a variety of sources. One of the most common is guest blog posts. Another common backlink source is a social media profile. Having a social media profile is a good way to connect with customers.
One of the most effective ways to get quality backlinks is to participate in local events. This is a great way to increase your brand awareness and get your name in front of potential customers. Another useful tactic is to find a local blogger or two who can feature your business. You can also try to trade products or services for features.
Another useful tool is the Google Search Console. The tool’s “Backlinks” tab is a great resource for identifying and tracking your backlinks.
Mobile optimization
Having a mobile optimization strategy for your local search engine optimization can help you gain more traffic and convert them to customers. It also helps you future-proof your SEO strategy. Creating a mobile-friendly site is essential for ranking well in SERPs.
Having a mobile-friendly site improves user experience and engagement. It decreases bounce rates and improves conversion rates. A mobile-optimized website will also support remarketing efforts.
Google’s Mobile Speed Test is a useful tool to assess the speed of your website and provide suggestions for improvement. The tool can be found in Google Search Console. It scans the URLs on your site and identifies speed issues that can be corrected.
You can also use Google’s Mobile Usability report to identify any mobile-related issues on your site. The report separates URLs into categories based on the issues that affect them. You can also run a single page test to see how mobile-friendly your site is.