Local SEO Marketing for Bricks-and-Mortar Locations
Local SEO services are crucial if your business operates out of physical locations or serves a geographical region, and most digital marketing agencies offer local SEO packages as part of their offerings.
Moz’s annual Local Search Ranking Factors survey indicates that website content remains an important ranking factor; however, other signals have increased in relevance such as citation volume and consistency, review signals and the type of content your competitors are creating.
Keyword Research
As part of your local SEO, it’s essential that you focus on keywords that demonstrate that your business offers services or products relevant to those living in its service area. While this requires additional research time and energy, the effort pays off when it comes to ranking higher on Google search engine result pages.