What is SEO Local?
SEO Local (Search Engine Optimization Local) is a search engine optimization technique designed to help local businesses and service area based companies outrank competitors in the same geographical region. Strategies used include claiming and optimizing Google My Business profiles, adding relevant keywords to website content and constantly acquiring reviews for clients.
To determine whether keyword searches have local intent, examine whether their results include local map packs and/or some local “blue link” results. Once confirmed, target those keywords accordingly.