How to Use Local Search Marketing to Boost Traffic to Your Website
Local search marketing involves employing both SEO and paid ads strategies to promote a business’s local presence online. The goal is to drive more visitors directly to its own website – one area on the web which they control completely.
Local SEO is an ideal strategy for businesses of all sizes. It helps them transition away from being seen as “big fish in a small pond”, and concentrate their marketing efforts more realistically to reach consumers in their target demographic.