Local Search Engine Optimization – How to Optimize Your Website for Local Searches
Local Search Engine Optimization is key for brands serving a physical location or particular geographic region to attract new customers online and build brand recognition and authority.
Google results that appear in the first five search engine listings garner over 67% of user clicks, as consumers trust those occupying these spots. Implementing an effective local SEO strategy will enable your business to dominate its niche market.
Keyword Research
Keyword research should form the cornerstone of any local SEO strategy. Customers use specific phrases when searching locally for products or services offered by businesses like yours; make sure your website optimizes for those phrases to increase its ranking on search results pages.