How to Use Local SEO to Increase Your Online Visibility and Attract Customers
Local SEO (Search Engine Optimization) is an approach used by businesses to increase their online visibility and attract customers. While it can be an intricate process, when done properly it can prove quite fruitful.
When it comes to local SEO, keywords and citations take a central place. After all, these are what people type into search engines when looking for local businesses.
Keyword research
Keyword research is an integral component of local SEO as it allows you to target consumers searching for businesses similar to yours and convert them into paying customers. By conducting keyword research, you can target potential consumers looking for your products or services and bring your website directly in front of these individuals and potentially turn them into paying customers.