Daily Archives: March 8, 2023

Local SEO – How to Get Your Site to Rank Well in Local Search Engines

BeZCEfA - Local SEO - How to Get Your Site to Rank Well in Local Search Engines

In today’s increasingly crowded and noisy marketplace, local search engine optimization (SEO) is an effective marketing tactic.

Local SEO entails both technical details and creative techniques to make Google recognize your business as the most pertinent result in a given area.

Keyword research

Local keyword research is a vital element of any successful local SEO campaign. It allows you to identify the most pertinent terms your target audience is searching for.

National SEO, which targets terms related to your business without a geographic qualification word or intent, differs from local keyword research which involves discovering specific search terms people in your local area are using to locate products or services like yours. read more

How Attorney SEO Can Help Your Law Firm Establish Thought Leadership

slz2EJv - How Attorney SEO Can Help Your Law Firm Establish Thought Leadership

If you’re trying to attract more high-quality leads, search engine optimization (SEO) is a crucial marketing strategy. When done correctly, it can help your law firm establish thought leadership, boost organic visibility and generate new clients.

SEO requires a strategic approach that matches your content with the user’s intent. With this strategy, you can establish yourself as an authority on a particular topic and give Google exactly what it needs.

Keyword research

If you want to increase the traffic to your law firm website, keyword research is a critical asset. Finding the right terms will enable you to connect with potential clients who are searching online for a law firm that meets their individual requirements. read more