What Is Local SEO?
Local SEO is a form of search engine optimization that helps your business appear in Google searches conducted near where you are located. It includes elements like citations, local keyword targeting and consistent content tailored to the needs of nearby customers.
Local SEO can also assist your website in ranking for voice search inquiries, which are becoming more common. To maximize this advantage, it’s essential to optimize your content using structured data and long-tail keywords.
Keyword research
Local keyword research is an integral component of any effective local SEO campaign. It helps identify keywords that drive highly-targeted traffic to your website and bring in new customers.