Effective Techniques for Local SEO Marketing
Local SEO marketing is an effective way to promote a business to local customers. It helps to ensure that a webpage ranks well for local keywords, sends local traffic to the website, and optimizes the conversion rate. Almost half of all Google searches are for local information. Furthermore, 88% of local searches from mobile devices result in a visit within 24 hours. Local SEO helps local businesses stay current with these times and stand out from their competitors.
Google has stated that reviews have an impact on local search rankings. Businesses that consistently post positive reviews are more likely to rank high in local search. According to Google, businesses that post positive reviews have a higher credibility. Therefore, it is important for small businesses to create a local SEO strategy. But achieving this can be difficult. There are many factors to consider.