Search Engine Optimization – Five Factors That Determine How Your Content Gets Displayed in SERPs
Search engine optimization (SEO) focuses on ensuring that your website ranks well for popular search terms. This includes using keywords that are relevant to the type of business you operate. This type of strategy helps increase the number of visitors to your website. There are a number of different elements that must be considered before beginning an SEO campaign. The first step is to identify the keywords that your ideal customers type into Google. Think about their interests, pain points, and goals. They might be using different language than you do, so it’s important to understand what they’re searching for.