Improving Conversions With Local SEO
Developing localized content is a key part of a successful Local SEO campaign. This type of content can be in the form of blog posts, resource guides, presentations, or technical specification sheets. Aside from providing a better user experience, localized content also helps improve local search rankings. It’s a good idea to use customer personas to guide your content strategy.
Google Posts are a free way to brand your business, and they appear in search results. This means you can test what works best with your customers, and which ones don’t. Although photos are not used as ranking factors, they are displayed in Google Posts and in the knowledge panel. In addition to this, logos are also displayed in local search results.