The Importance of Local Internet Marketing in Website Marketing
Local SEO is the process of promoting your business locally. Most people search for local businesses on the internet. In fact, 70 percent of the population uses a search engine before heading out to buy a product or service. However, unlike general SEO, local SEO relies more on reviews from consumers and public perception of the business. Local SEO is a continuous process that takes time to build and maintain. In addition, you have to fight to keep your ranking. Losing a spot will result in losing your ranking, so you must constantly update your listings to remain relevant.