How to Scale Your Local SEO Efforts
Local SEO is one of the most time-consuming areas of SEO. Oftentimes, small businesses are the ones with the most to gain from it. However, most of these businesses also have limited internal resources and budgets. For these reasons, scaling efforts is critical. In this article, David McLaughlin offers some tips on how to make your local optimization efforts more effective. The book also addresses the issues of reputation management and reputation building, two vital parts of local SEO.
One of the most important components of local SEO is ensuring that you include your NAP (name, address, phone number with area code) on your website. This is important for Google to display your business’ location-based search results. This is difficult if your website contains images. However, crawlable HTML text is essential for local SEO. In addition, you should add relevant keywords to the appropriate pages on your website, including the Google My Business profile page.