Search Engine Optimization – How to Optimize Your Website For Search Engines
Search engine optimization, or SEO, is a process of enhancing the website to appear higher in the search results of Google. Unlike the past, modern search engines are more personalized and localized. Optimising your website for search engines should not sacrifice user experience. The goal is to achieve good search engine rankings while enhancing the website for the user. Listed below are the most important factors to consider in optimizing your website for search.
Keywords: Your content and the pages on your site must be relevant to the search terms you’ve chosen. You can achieve this by including keywords in page headings and body copy. Search engines use anonymized data to determine the relevancy of each page. Keywords that appear in high-volume searches are more likely to be relevant than pages that don’t. Keywords should be in phrases or sentences that your target audience will be most likely to use.