The Importance of Search Engine Optimization
The ranking of a website in a search engine results page (SERP) is determined by the algorithm used by the search engine. A web page may only rank for one position at a time, depending on its age, competition, and algorithm changes by search engines. SEO is a customer-centric marketing strategy that combines strategic and technical elements. High search visibility increases traffic and builds domain authority. The key to high search visibility is to understand the algorithm used by the search engines and its effect on your business.