How to Make Local SEO Work For You
Local SEO is a valuable tool for any business, but some industries require it more than others. Businesses that cater to a specific geographical area typically have more favorable results in local searches than those that cater to a general market. For example, plumbers don’t need the most impressive website in the world; they only need to have a good one for their service area. In this case, Google’s local search algorithm is a vital component of local SEO.
Local SEO is a form of search engine optimization that helps businesses rank higher in local searches. By optimizing a business website for local search queries, a business will appear higher in map listings on search engines. This way, more local customers are more likely to see the business’s website. Local SEO involves incorporating the business address and city name into the website. Once local search results appear, local SEO has a significant impact on local business success.