The Importance of Local Search Engine Optimization
When it comes to local SEO, a number of factors play an important role. Distance from geo-location, presence of business categories and relevant keywords, and NAP (name, address, phone) accuracy are key. Getting Google to recognize your business is as easy as embedding Google Maps into your website. The more reviews you have, the better. Remember, Google bots are everywhere and they keep track of everything. Incorporating social media links is an effective way to show your location, as well as nearby amenities and attractions.