Local SEO – How to Optimize Your Website for Local Searches

Almost 87.3 percent of the US population searches for local businesses on the internet. The three-pack consists of the top three search results for a given location. Before, the list was longer, with a seven-pack, but Google decided to truncate the results to fit better on mobile devices. This is why local SEO is so important – you need to make your phone numbers clickable on mobile, add a map to your website, use schema on your website, claim your Google My Business profile, prioritize customer reviews and build citations on local search engines. read more