How to Implement a Local SEO Marketing Strategy

Using a local SEO marketing strategy is an effective way to increase your presence in the Local Pack and Localized Organic search results. It consists of three pillars: proximity, prominence, and relevance. The first step in implementing a local SEO marketing strategy is verifying your Google My Business listing. The next step is optimizing your online directories, including the use of relevant keywords in the business description, responding to customer reviews, and ensuring the NAP is consistent across the web. Finally, a local SEO strategy should include the presence of the address at the point of search. read more