Why Local Search Engine Optimization is Important to Internet Marketing
Like SEO, local search engine optimization is an important part of any online marketing strategy. It can improve the visibility of a website or web page in search engine results that are unpaid. These results are often referred to as “natural”, “organic” or “earned” results. In this way, local SEO helps your business reach more potential customers. If you’d like your business to be more visible in your area, local SEO is a must.
The goal of local SEO is to increase the amount of traffic coming into your area. Rather than focusing on a national search engine, local SEO focuses on improving the visibility of your business in the area you serve. For example, a plumbing company may not have the best website in the world, but it might have the most reputable reviews within their service area. By optimizing your website for the local area, you’ll attract more customers and increase your revenue.