Local SEO Marketing – Is Your Business Listing in the Right Niche?
Local SEO Marketing – Is Your Business Listing in the Right Niche?
Local SEO (Search Engine Optimization) is vital because it helps small businesses show up frequently in relevant local search results. A recent study released by Bright Local revealed that 89% of internet users search for local information on Google. Local SEO gives customers what they need, when they need it. Here are five proven strategies for success with your business’s local SEO marketing campaign.
Understand your audience: Before you start to plan your local SEO marketing strategy, understand who you want to target. Many times businesses use demographic tools to understand the makeup of their communities and target accordingly. If you have a product or service that only benefits a certain group of people, or an area, pinpointing this group is key to effective local seo marketing. If you don’t want to deal with untargeted customers, outsource your local SEO marketing.