The Basics of Local Search Engine Optimization
Local search engine optimization, or local SEO, refers to the process of improving the visibility of a site or a page on a search engine’s paid results, often called the organic or “paid” listings. Organic search results are those that show up when a user performs a search using the keywords or key phrases for which the site is optimized. Paid listings are the ones that show up after a user has clicked on a sponsored link from the site or a paid ad on the search results page. Organic search results tend to be more popular than paid ones, but paid results tend to be more targeted because advertisers have control over the way their ad units will appear. As a result, they are usually more effective at reaching their intended audience.